The 5 Ws & the H

Who What Why When Where & How

The FISH! Philosophy in Kalamazoo-topia

I was there the day we decided Kalamazoo is Utopia.

uto·pia noun yu̇-ˈtō-pē-ə
: a place of ideal perfection

The event, hosted by the Downtown Kalamazoo Retail and Restaurant Association, was called “Connecting with Customers.” We laughed, we talked, we looked each other in the eye and decided it is possible to create utopia, in any community. I have a pretty big crush on Kalamazoo. They gave me a unicornfish.

Click on the unicornfish to see Deena in action!

Looks like they’re sweet on me too…I found this article, whereupon nice things are written around “creating an environment where customers feel terrifically comfortable saying ‘yes.'”.

Yes Kalamazoo. I heart you too. I meant it when I said you have a unique quality of being accessible. You’re irresistible. Keep doing that.

Read what Kathy Jennings, managing editor of Second Wave Media, had to say about following four steps that have become known as the FISH! Philosophy:
Be There! Play! Make Their Day! and Choose Your Attitude!