Personal Branding

Oh Shut Up – a note to naysayers

“I hate this.”
Last week a, friend and fine thinker posted an article with the above terse comment. He’s the kind of man who doesn’t hate much. He revels in beauty, thinks expansively, and explores life vividly. Of course, I clicked. I had to see what had raised his hackles.

It was basically a list. A “mean girl” list. A litany of things women beyond a certain age (that age being 30) shouldn’t wear. No hoop earrings, no blue eye shadow, no leopard print. Blah blah blah. I blew a raspberry at it. “Pfft! Don’t you tell me what I can’t do!” 


A lifetime leopard-print devotee,
this was the giddy day I got my first DVF wrap dress.
At age 48. Thank you very much.

“Confidence. If you have it, you can make anything look good.”
~ Diane von Furstenberg

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Personal Branding – Shake What Your Mamma Gave You

It’s easier, I think, to market an inanimate thing.  Say… this pepper shaker.  Every morning, when you wake up, this pepper shaker is basically the same.  Same shape, same pepper, same shaker.


What if you are marketing your personal brand?  And say… every morning you wake up to you… the brand new you?  New shape, new pepper, new shaker?  What do you do?

You get comfortable with the uncomfortable truth that each of us is new and fresh and full of unexpected spice, each day of our life.  That we might not be able to contain or define the particular flavor of what we’ll bring to that day.  That we might need to speak in general terms about our vigor until we find the particular project where our pep might be best placed.

So…what to do? Read more →