Leadership – Find Your Tire

“Well, we’re not out here flippin’ tires to be better tire flippers. We’re doing it to be better period. Better leaders. Better parents. Better, stronger, more determined humans.”
~ Reebok Be More Human Campaign

I don’t own a television set. Unplugged it in 1997, dragged it to the curb, and next time I looked – “poof!” – it was gone. I let it go so I could have more time to be more engaged with the humans around me.

Last night, giddy after an exhausting Spartan Workout, I was happy to rely on the humans around me to keep me apprised of the best ads during the Super Bowl. Without contest, this is my favorite:

The narration reads:

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