“Well, we’re not out here flippin’ tires to be better tire flippers. We’re doing it to be better period. Better leaders. Better parents. Better, stronger, more determined humans.”
~ Reebok Be More Human Campaign
I don’t own a television set. Unplugged it in 1997, dragged it to the curb, and next time I looked – “poof!” – it was gone. I let it go so I could have more time to be more engaged with the humans around me.
Last night, giddy after an exhausting Spartan Workout, I was happy to rely on the humans around me to keep me apprised of the best ads during the Super Bowl. Without contest, this is my favorite:
The narration reads:
“Are we weirdos? Can we be obsessive, fanatical, extreme? Okay, maybe just a little. But maybe you have to be crazy to want to spend every day beat and muddy and sore. And for what? Why do we do it?
Well, we’re not out here flippin’ tires to be better tire flippers. We’re doing it to be better period. Better leaders. Better parents. Better, stronger, more determined humans. Capable of anything. To honor our bodies and sharpen our minds. To be more human.”
What is your tire? What in your life is so flippin’ important that you are willing to devote your energy, passion, and commitment to it? That devotion to doing, to trying and failing and getting back up again to go get it, will forge in you a stronger sense of leadership.
Find your tire. And flip it.
